AI Sales Advisors: Boosting Customer Experience in E-commerce
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AI Sales Advisors: Boosting Customer Experience in E-commerce


AI sales advisors, powered by sophisticated AI-based tools such as ChatGPT, are reshaping the e-commerce landscape by transforming the customer experience. These enhanced chatbots surpass conventional chatbots by utilizing Artificial Intelligence to reimagine and innovate in providing personalized customer suggestions and guidance.

An online sales advisor is an innovative combination of a salesperson and a chatbot. It leverages AI to offer personalized product recommendations, resolve customer inquiries, and ensure a seamless shopping journey. Unlike in-person sales assistants, these digital advisors are available round-the-clock, capable of understanding and responding to complex customer queries and guiding customers in their purchase decisions.

In the following article, we will explore how these AI-driven online sales advisors are revolutionizing the retail industry. They provide personalized interactions and equip companies with valuable insights into customer behavior. We will uncover how these advanced tools are not only enhancing e-commerce but revolutionizing it.

Understanding the Differences: Typical Chatbots vs. AI Sales Advisor

While both typical chatbots and online AI sales consultants fall under the broad umbrella of digital customer service tools, their capabilities and levels of sophistication significantly differ. The key differentiator between online sales consultants and typical chatbots lies in their level of sophistication.

Chatbots vs. AI sales advisors
Typical Chatbots

Traditional chatbots are primarily designed to automate simple and routine tasks. They operate based on predefined scripts or decision-tree models, offering responses based on a predetermined set of rules and pathways. While they are effective in handling basic customer inquiries and providing general information, their scope is largely limited.


  • Cost-Effective: Chatbots are relatively inexpensive to implement and maintain. This makes them a cost-effective solution for businesses that need to automate basic customer service tasks.
  • Easy Integration: Chatbots offer the benefit of easy integration into various platforms. This includes websites, social media channels, and customer relationship management (CRM) systems. This ease of integration simplifies their adoption across different digital touchpoints.
  • Scalability: Chatbots can handle a large volume of queries simultaneously. This scalability is a significant advantage for businesses with high traffic or those looking to grow without a proportional increase in customer service staff.
  • Predictability: Since chatbots operate based on pre-programmed scripts, their responses are predictable. This can avoid the risk of inappropriate or irrelevant responses (“hallucinations”). The described effect can sometimes occur with AI models.


  • Limited Understanding: They operate based on programmed responses and lack the ability to understand complex queries or interpret the nuances of human language.
  • Lack of Personalization: While they can provide answers based on scripted responses, they are incapable of tailoring their responses to individual users or remembering past interactions.
  • Flow-Based Interactions: Interactions with traditional chatbots are primarily flow-based, guiding users through a series of predetermined options or pathways.
Online Sales Consultants

Online AI sales advisors, on the other hand, represent a substantial advancement in customer service automation. They provide a considerably more sophisticated, interactive, and personalized experience by integrating artificial intelligence and machine learning.


  • Advanced Understanding: They are capable of understanding complex queries, interpreting natural language, and even detecting user sentiments. This allows them to respond more effectively to a wider range of customer inquiries.
  • High-Level Personalization: AI sales consultants can tailor their responses to individual users, learning from past interactions to offer increasingly accurate and personalized advice.
  • Dynamic Interactions: Rather than guiding users through fixed pathways, AI sales consultants can adapt their approach based on the ongoing conversation, offering a dynamic and fluid interaction that more closely mirrors human conversation.
  • Advisory Role: Perhaps most crucially, AI sales consultants can serve an advisory role, analyzing user behavior to provide strategic product recommendations and guidance. They aren’t just providing information but acting as digital salespersons, helping guide customers through their purchase decisions.


  • Higher Cost: The technology behind AI sales consultants, especially those based on advanced models like GPT, is more complex and thus, pricier to implement and maintain compared to typical chatbots.
  • Complex Integration: Integrating AI sales consultants into existing systems may be more complex and require more technical expertise than integrating simpler chatbots.
  • Risk of AI Hallucinations: While AI models generally provide more sophisticated and human-like interactions, they can sometimes produce “hallucinations” or irrelevant responses, especially when faced with unfamiliar inputs or contexts. Learn more about AI Hallucinations and their effects in this blog.

Discovering Your Options: Top AI Sales Advisors in the Market

1. Sales Copilot

Sales Copilot is an AI-powered sales assistant ideal for SMBs seeking more personalization without excessive costs. It goes beyond basic automation to actually simulate natural conversations – testing for hallucinations to ensure coherent and logical interactions.

Sales Copilot analyzes your website and materials to learn your tone and messaging. It can then mimic your style in personalized emails, chats, and messages to build authentic connections with prospects. The AI tracks metrics and history to continuously optimize its approach and the questions it asks, getting smarter over time.

Sales Copilots brand customization allows you to tailor your product’s look and feel to match your company’s identity. Adjusting features like logo, theme, and product messaging helps maintain brand consistency across touchpoints. This strengthens customer trust in and recognition of your brand. Customization also boosts user engagement by providing a personalized experience. Ultimately, staying true to your brand through customization cultivates customer satisfaction and loyalty.

Once Sales Copilot is live, you can track analytics and customer insights obtained through conversations with customers, which revolutionize how businesses operate.

Sales Copilot provides customized AI chatbot solutions scaled to your unique business needs. Pricing plans range from a starter free version with 1 bot and 50 monthly messages to an enterprise fully customized unlimited service. The free plan allows you to test basic chatbot features. Our standard plan unlocks more advanced capabilities like 10 bots, 2,000 monthly messages, logo customization, and customer message training. For extensive production use, our premium plan supports advanced AI models, custom FAQs, 10,000 monthly messages, and tailored use cases. At the top end, the enterprise fully customizes features and integrates functions for large organizations needing an end-to-end customized chatbot experience.

For SMBs that want customized and human-like sales support without inflated overhead, Sales Copilot delivers personality mirroring, metrics-based optimization, and scalability.

AI Sales Advisors Pricing
2. Tidio

Tidio Chatbot has been designed to serve businesses of varying sizes. It offers a range of functionalities, including live chat, automated chatbots, and a helpdesk. The live chat feature facilitates real-time communication with customers. Meanwhile, automated chatbots are responsible for routine customer interactions. Lastly, the helpdesk takes care of managing customer tickets.

Lyro, a unique offering from Tidio that can be efficiently utilized as a sales advisor, employs natural language processing to foster meaningful customer conversations. This cutting-edge technology allows it to comprehend and respond to customer inquiries in a dialogue-like manner. Lyro can seamlessly integrate with a business’s knowledge base, equipping it with critical product and service details to accordingly handle customer questions. Moreover, Lyro includes a personalization feature, enabling businesses to tailor the chatbot’s behavior to align with their specific needs. Although Tidio offers an array of chatbot services to cater to diverse tasks, it is Lyro’s conversational AI capability that sets it apart. If a business’s primary focus lies in fostering conversational interactions with customers, Lyro is the solution that provides such a service.

The Tidio Chatbot’s core features are live chat and chatbot triggers, but its Lyro function is essential for sales advising. The software allows for 50 Lyro messages per month in its free tier, messages that can effectively function as sales advisories. Subscription plans between 25 and 29 Euros per month are available for expanded services but still maintain the limit of 50 Lyro messages. Therefore, businesses relying on AI for sales advising should carefully consider their need for Lyro messages when choosing their package.

Tidio pricing
3. Drift

Drift is a conversational platform powered by AI, aimed at personalizing customer interactions through custom messages and multilingual support. It employs visitor identification software to leverage CRM and marketing automation data, enabling chatbots to guide users throughout their journey.

Drift’s key characteristics include its ability to provide instant responses. The platform uses AI chatbots for immediate customer responses, decreasing waiting times and relieving the pressure on support teams. Deflection bots can search your knowledge base for user query responses or generate tickets for unresolved issues.

Another noteworthy feature is the inclusion of live chat. Drift’s chatbots can transfer conversations to human service reps when needed. The use of custom routing rules, response timers, and templates aims to make customer service workflows more efficient.

Furthermore, Drift provides powerful metrics, offering real-time data on customer support performance, including customer satisfaction, time-to-resolution, and deflection rates. These insights are valuable for evaluating and improving your chatbot software.

In terms of pricing, Drift offers three tiers: Premium, starting at $2,500/month; Advanced, which requires a requested quote; and Enterprise, with custom pricing. The Premium plan includes basic features like live chat, scheduled meetings via chatbot, custom chatbots, traffic intel, and real-time notifications. Higher tiers introduce additional features like A/B testing, flex routing to service reps, and AI-powered chatbots.

However, it’s worth noting a few potential drawbacks. AI chatbots are only available on the Enterprise plan, and there’s no free plan option. The pricing may be prohibitive for small businesses, and there may be limited customization options. Remember, Drift’s main focus is not on sales advising, which may impact its suitability depending on your specific business needs.

4. Bold360

Bold360 is a noteworthy software in the realm of AI sales assistants, but it distinguishes itself by not publicly disclosing its pricing. This approach adds an air of exclusivity to the product, but it might also lead potential customers to seek out alternatives with transparent pricing models.

According to a review on, a member of their team was informed by a Bold360 sales representative that the typical deployment cost of Bold360 usually falls between $60,000 and $100,000.

Functioning as a web-based platform, Bold360 integrates with major software solutions such as Salesforce and Zendesk. This allows users to augment their existing systems with Bold360’s features, creating a more powerful and comprehensive customer engagement platform. However, it’s worth noting that some users have found Bold360 somewhat challenging to integrate.

Bold360 truly shines when it comes to omnichannel support and engagement. The platform facilitates communication across multiple messaging channels, including but not limited to SMS/text messaging, WeChat, WhatsApp, Facebook Messenger, Twitter, Email, and Microsoft Teams. By offering such wide-ranging support, Bold360 ensures businesses can meet their customers on platforms they are most familiar with.

The platform prides itself on its seamless integration of live agent and chatbot interactions. This is achieved through robust bot-to-agent routing, allowing transfers to take place within the same chat window or across different channels of engagement. Additionally, Bold360 indicates that its bots can assist in reducing training time and costs, creating an efficient and cost-effective customer service experience.

Despite the ambiguity surrounding its pricing and some potential integration difficulties, Bold360 offers a compelling package for businesses seeking a sophisticated AI sales assistant solution. The platform’s robust omnichannel support and seamless live agent-chatbot interactions make it a strong contender in the field, especially for enterprise companies.

5. Kommunikate

Kommunicate is an AI-powered customer communication software designed to automate business communications and enhance customer experience. It allows businesses to seamlessly integrate bots and human agents, aiming to deliver superior customer service across various channels.


The platform uses AI chatbots to manage repetitive tasks and handle customer queries. This automation delivers quick responses, increasing overall customer satisfaction. When a conversation escalates in complexity, the system can transition smoothly from the chatbot to a human agent. This ensures customers always receive the most appropriate support.

Kommunicate’s live chat feature enables real-time conversation with customers, fostering personal interactions and immediate resolution of concerns. Additionally, the platform also includes rich messaging capabilities, including sharing files, images, and location, enhancing the overall communication experience.

As for integrations, Kommunicate supports popular CRM and marketing automation tools, allowing businesses to gather and analyze data for better understanding and targeting of their customers.

Regarding pricing, Kommunicate offers various plans suitable for different business sizes, including a free tier for small businesses and startups, making it a cost-effective solution. However, premium features come at an additional cost.

However, it should be noted that while Kommunicate provides robust communication features, its primary focus is not on sales advising. Therefore, businesses looking for specialized sales advising tools might need to evaluate if Kommunicate meets their specific requirements.

Kommunicate pricing plan

How Generative AI Sales Advisors are Transforming E-Commerce

The integration of generative AI sales assistants is significantly influencing e-commerce, presenting noteworthy benefits for everyone involved, from customers to businesses. Let’s delve into the facts:

  1. Enhanced Customer Engagement: AI sales assistants, equipped to provide personalized and contextually relevant responses, have the potential to substantially augment customer engagement. This direct interaction can lead to increased satisfaction and loyalty towards the brand.
  2. Personalized Shopping Experiences: Leveraging generative AI’s proficiency in analyzing customer behavior, preferences, and historical interactions can facilitate the crafting of tailored product recommendations and unique shopping experiences. This level of personalization surpasses the capabilities of traditional chatbots.
  3. Managing Complex Queries: Generative AI stands apart from typical chatbots with its ability to comprehend and address complex customer queries. By successfully solving these questions, AI assistants can help ease customer frustrations and make the overall shopping experience better.
  4. Scalability and Cost-Effectiveness: AI sales assistants can handle countless simultaneous customer interactions. This makes them a practical and cost-effective solution for businesses aiming to scale their customer service operations without a proportional rise in expenses.
  5. Reliable 24/7 Availability: Like their chatbot counterparts, generative AI sales assistants can offer continuous service, ensuring immediate responses to customer inquiries at any time of the day.

These are just a few examples of how the incorporation of generative AI sales assistants into the e-commerce landscape can provide a host of benefits. From customers to businesses, everyone stands to gain from this technological advancement.


AI sales advisors are transforming the shopping experience, making it more personal, easy, and enjoyable. They can chat just like a person, answer complex questions, and provide help 24/7. For businesses, these AI advisors are a powerful tool to enhance customer service and streamline sales processes.

As technology keeps getting better and smarter, AI sales advisors are likely to become an important part of how businesses operate. They’re more than just a neat feature; they’re becoming a critical element in delivering top-notch customer service.

In today’s digital age, having an AI sales advisor is more than a luxury—it’s a necessity. However, setting up these AI systems can be challenging. That’s where our team can assist.

Let us introduce you to the Sales Copilot, developed by our expert team at We have the knowledge and expertise to help you leverage the power of AI sales advisors for your business. With our support, you can transform your customer service into an impressive, efficient, and highly personalized experience. Reach out to us today, and let’s start shaping the future of your customer service together!

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